JCMM - Understanding The Digital Moms Consumers Behavior Outlook In 2019

Indonesian mums represent a high potential and attractive market segment brands across a spectrum of industries -- from baby products to consumer electronics. The Indonesian mum is increasingly active on the internet and growing more digitally savvy every day. This presents huge challenges and opportunities for marketers who want to reach these mums and influence the purchase decisions they make not just for themselves but also their families. Marketing to mums now, has to necessarily be digitally first. . This panel will identify three main subtopics: - Identifying the most prevalent and frequent online habits of Indonesian mums. - Identify trends in their behaviour and attitudes, especially when it comes to internet consumption. - Identifying their online shopping behavior. . This panel will be useful to brands and products related to the moms, kids, and babies industry for their 2019 marketing planning. We will be discussing The Indonesia Digital Moms Survey 2018 by Tickled Media where they surveyed women aged between 18-44, living in DKI Jakarta, Yogyakarta, Surabaya, Medan, and Bandung, pregnant women or with children up to 4 kids within the age group of 0-10,